Learn About MediaWheel

MediaWheel is a gateway and warehouse for vast amounts of content to associate with your social networking profiles, internet start pages, desktops and devices (iGoogle for now, and soon Facebook, MySpace, Friendster, Bebo, Orkut, mobile devices and the TV). MediaWheel allows you to associate widgets, videos and pictures with these destinations in a way that does not create any clutter to your profile or your other online experiences. Better yet, you can replicate your wheel on any of your social networking profiles and share this media easily with your friends. We’re the aggregated social media hub on the internet.

Here’s a bit of background:

The times, they are a changin’.

Thirty years ago, we were all told when, where and how to enjoy content. Three primary networks created content that addressed two or three types of media consumers. Newspapers provided us with a more thoughtful approach to the news. Today, the media world has drastically changed. Not only can you determine when, where and how to enjoy content, you have the ability to promote others’ content or simply create your own and distribute it through the likes of YouTube.

Media. Gobble, Gobble.

The fastest growing channel of media distribution is social networks and internet start pages on the internet such as MySpace, Facebook, iGoogle, MyYahoo, Bebo, Friendster and Orkut. The hundreds of millions of consumers who call these sites their "virtual homes" dictate precisely what media they and/or their virtual visitors are going to encounter. Traditional media companies now compete with mom and pop (or even high school kids) for media consumers’ attention. More importantly, they like to share their content. In a different world, this would be the holy grail for content publishers – a medium where people post, present and then proactively share amazing content. But how in the world do you catch the proverbial media wave?

Media? What Kind of Media?

New media distribution channels have kicked off an amazing wave of content creativity. There’s not a soul that we know that hasn’t enjoyed a hysterical viral internet video or ogled over some fascinating picture. Many companies (like tens of thousands) have also created fascinating interactive content that goes on social networks and internet start pages.

So, what the heck is the Issue???

If you’re a content publisher, the big issue – getting and staying noticed – just got a whole lot bigger. You simply don’t have the same pull you once did. How can you help that sea of media lovers find your content?

If you’re a media consumer, then a whole set of new challenges have arisen. When the world revolved around a single TV and a daily newspaper hitting the doorstep, life was, well, simple. Now, you have a whole set of responsibilities to find cool content, organize it in your virtual house and figure out how to share it with your friends. Existing tools for these tasks are completely ineffective.

We want to encourage media use and sharing. That’s nice, you say. But how? Via MediaWheel. Originally, we thought we had created a cool tool. Then we thought again and realized that, in fact, we had created a media platform. And then we thought even a bit more (yes, lots of thought). The earth started shaking, the ground started quaking…it was a media REVOLUTION.

Our subscribers simply add the MediaWheel to their social networking pages (Bebo, MySpace, Facebook), internet start pages (iGoogle, MyYahoo) and the wheel allows you to associate a near limitless amount of media across each of these pages. Instead of adding separate UI’s for each piece of content on each profile page and internet start page (which consequently reduces the sheer amount of content they can add to that page and still look presentable), users enjoy their own media "enclave" where you can seamlessly "flip" through a terrific supply of content that’s on the wheel. We don’t create the content, we just organize and present it. We’re the car, you’re the driver. And, there’s more:

  • Search and add tens of thousands of widgets to your wheel
  • Duplicate your wheel to other sites
  • String videos and pictures together
  • Create a "rotation," allowing friends to subscribe to your flexible and changing string of content
  • Add your friend’s content to your wheel
  • Forward cool widgets or videos to friends
  • Incorporate existing content on your profile into your wheel
  • Sort your media to make life easier
  • Quickly add content on third party sites to your wheel